Time has never quite been the same since the arrival of Ice-Watch on the watch market in 2007. A watch whose colourful fashion-focused and accessible concept would lead to an international, intergenerational and intercultural brand.

The Ice-Watch brand ensured its development by going out and getting the skills wherever they are. Its limitless creativity is supported by talented designers based in Belgium, the quality of Japanese movements, Chinese expertise in production and assembly, and Hong Kong organisation for the logistics and distribution. Its roots remain firmly planted in Belgium thanks to the will of the Ice-Watch brand’s founder and CEO, Jean-Pierre Lutgen.

The brand pursues its development by focusing on innovation and quality: multiple styles, materials and audiences; partnerships or prestigious co-branding; 8 to 10 new collections per year, waterproof to 10 ATM. The brand has sales outlets in more than 50 countries and enjoys high visibility on social networks.