BE8 is a brand that aims to bring innovation in the jewelry business by the inclusion and reverberation of creative and contemporary minds. We strongly believe that sharing is the key, not a threat but an opportunity. We create high quality artisanal jewelry, with people and for people; amulets that celebrates their moods. For us the jewel is a way of feeling and telling, a source of wellbeing to always remember what we need.

2013: Beppe Callegari designs a ring called “Primo Cuore”: a jewel born from a personal experience that becomes the first and iconic collection of the new Otto Jewels (then BE8) brand. From this first heart and with the heart is born a creative laboratory that connects people with the same ideals and great attention to ethics and wellbeing.