“Briston is the best balance between a luxury timepiece and a chic but unconventional accessory.”

Briston is a French brand of British-style  Sport Chic watches, launched in 2013. After 15 years in the luxury watch industry, Brice Jaunet decided to create his own brand of chic yet accessible timepieces using high-quality materials.

The Clubmaster model, with its “cambered square” shape and its unique character, gives a smart-casual look and showcases the beauty and colours  of the acetate. In 2020, Briston updated its iconic case with a “cambered barrel” shape made of curves and straight lines in rupture  for the Streamliner model. The cellulose acetate, Briston’s signature material, is natural and hypoallergenic, made from 70% cotton fibres and provided by world-leading Italian company Mazzucchelli.