For the first time in its history, the family-owned watch manufacturer Aerowatch has created a watch in an industrial design with an integrated metal bracelet. Aerowatch has always been committed to the values of Swiss watchmaking. The new ‘MILAN’ collection employs stylistic elements to underscore in unmistakable fashion the company’s roots in the fairytale Jura region with its mighty fir trees. It is also home to the third-largest bird of prey, the red kite, which lends its German and French name – Milan – to the collection. With the stylish MILAN, Aerowatch launches the first of a range of watches with integrated bracelets at an affordable price. The men’s collection features a decorated Selitta automatic movement that can be admired through the sapphire glass case back.