In the last century, Michel Herbelin founded his eponymous brand as an independent family-owned traditional French watchmaking company in Charquemont, in the region of Haut-Doubs near the Swiss border.

Set in the heart of the manufacturing region of Fine Watchmaking – close to its main suppliers to ensure absolute control over production – the company has its own design studio within the workshops where watches are assembled.

Beautifully made, in a price range from €300 to €3,000, they are exclusively equipped with Swiss movements.

In 2021, annual production reached 85,000 watches, with distribution through 3,000 points of sale across 50 countries.