February 16-19, 2024 | Messe München
Company profile
For over 31 years, Alexander Shorokhoff has been synonymous with captivating design innovations, intricate craftsmanship, and exceptional style. The AVANTGARDE collection, guided by the philosophy of "art on the wrist", boldly breaks with conventions and guidelines. While Alexander Shorokhov personally spearheads the design of his creations, the direction, colors, and shapes of the extraordinary AVANTGARDE line trace their roots to classical modernism.
Each wristwatch in the collection features a hand-engraved, refined, precision mechanical movement, rendering each piece a unique work of art. The handmade, award-winning watches from the family-run watch manufactory "Alexander Shorokhoff" embody courage, innovation, and artistry through high-quality craftsmanship.
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