Neuchâtel, February 2024 - Based in the heart of Watch Valley, in Neuchâtel, Swiss independent watchmaker BA111OD is a treasure among the best-kept secrets, whose mission is to inspire passion for Swiss mechanical watchmaking, by ensuring that its excepJonal experJse is accessible. Founded in 2019 by Thomas Baillod, the brand quickly made a name for itself with its Swiss-made "Spectacular Wrist Machines", praised as much for their cuQng-edge design, selected materials and integrated innovaJons, as for their price posiJoning. Underpinned by its founder's values of authenJcity, spontaneity and transparency, BA111OD appeals to a wide audience.

From a start-up...

BA111OD is a successful start-up that has been the talk of the town since its launch in 2019. Because the brand stands out in the tradi>onal watchmaking landscape, and because it sells. At its head is Thomas Baillod, a dynamic entrepreneur from Neuchâtel with a background in the watchmaking industry and a focus on the watchmaking of tomorrow. Convinced that, aHer marke>ng, digital transforma>on will have an impact on distribu>on, he is looking for new ways to op>mise the current model and rethink margins in favour of the customer. Alone in his garage, with no funding and no investors, in 2019 he created a concept based on his idea and launched BA111OD on 11.10 at 11.10 am on the LinkedIn network. He sold his first watches immediately aHerwards. As the world sinks into the health crisis linked to covid, sales con>nue to grow.

...to an established brand.

The concept has become an exponen>ally growing brand, with the mission of inspiring a passion for Swiss mechanical watchmaking, while ensuring that its excep>onal exper>se is accessible. Launched on 11.10 at 11.10am, the young Swiss brand has grown considerably: it has already launched 8 collec>ons, 3 watch complica>ons, developed a manufacture module and pioneered connected glass. It has sold more than 6,000 watches, including 700 tourbillons, mainly in Switzerland. Because it has democra>sed fine watchmaking with its Swiss-made Chapter 4 Tourbillons, equipped with the very first connected glass in watchmaking.